August 5, 2004
Always The Oddball
Seems I'm still a little different (no comments from the peanut gallery!):
If you're reading this, chances are you're a man. It's not just because Wired News covers technology, the traditional domain of men. Recent surveys found that a large majority of people who read news online are male.Posted by Ithildin at August 5, 2004 5:33 PM | PROCURE FINE OLD WORLD ABSINTHEWhile the gender ratio of people who read print newspapers is about 1-to-1, 60 percent to 70 percent of the people who read the websites of the same newspapers are male. For example, 61.8 percent of NYTimes.com readers are men, according to Nielsen/NetRatings, an agency that provides research and analysis on Internet users. However, the audience of the paper version of The New York Times is roughly 50-50, according to audience reports provided by the paper.1 (Wired News' male-female ratio is about 7-to-3, in line with other technology-oriented sites). In general, the number of men reading online news is 8 percent to 13 percent higher than women, according to studies by the Pew Internet & American Life Project and the Pew Research Center for the People and the Press.
What do you have against Peanuts? Why is everybody alway picking on me?
Posted by: Charlie Brown at August 5, 2004 8:01 PMSo, wait, that means that more men overall read news? Very interesting. Especially when you consider that universities are now about 55-60% women. (i.e. more men are self-educated?)
Posted by: Ben at August 6, 2004 4:54 PM
Very in-ter-esting. Especially since I'm a woman, and I'm reading this. LOL!
Posted by: punditz at August 5, 2004 5:46 PM